In order to provide consistent product reviews, I have developed the following format for all tool reviews. This will generally appear at the end of the review after I have discussed the tool itself in depth.
Price Type: There are four types of pricing, Free Forever (no other options); Freemium (Free Forever + Premium Tier(s)); Free Trial (free for a limited time only); and Premium (paid options only)
Price Level: N/A (Free Forever offerings) $ – monthly cost of $5 or less, annualized cost of $60 or less, lifetime cost of $99 or less; $$ – monthly cost of $10 or less, annualized cost of $120 or less, lifetime cost of $249 or less; $$$ – monthly cost of $25 or less, annualized cost of $300 or less, lifetime cost of $499 or less; $$$$ – monthly costs over $25; annualized costs over $300 and lifetime cost over $500.
Affiliate Program: Yes or No – if there are any restrictions on the affiliate program (such as it requires you to be a paying customer first), I’ll provide details.
Money-back guarantee: Yes, No or N/A + duration
Support: One star awarded for each of the following – user (maximum of five stars awarded) documentation, FAQs, user forum, email support, live chat support, telephone support.
All other parts of the review will be mostly subjective, except for things like feature/functionality lists, etc. These are my opinions, so your mileage may vary.